Q: Why are so many athletes in the Olympics wearing kinesio tape?
The tape you are referring to is known as Kinesiology Tape (or Kinesio Tape) and has become very popular amongst athletes and practitioners. It was developed by a chiropractor, Dr Kenso Kase, in the 1970s but became an overnight sensation in 2008 during the Beijing Olympics when the tape was donated to 58 countries for use during the games. Since then it has been used widely to prevent and relieve sporting injuries and a variety of other conditions. Read more